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news Pomelo: an assured position on the European market

The pomelo is conquering a place on the European market. In the last 10 years, the sales figures for the pomelo have made a giant leap. The market grew by 800%, led by Germany, France, Austria, the Czech Republic and the Scandinavian countries.

Solid as a rock
The structure of the thick skin ensures that the fruit is well protected if it accidentally falls from the tree. The skin of the pomelo absorbs the blow very well, because it is made up of auxetic material. This unique property ensures that the material thickens as the fruit grows. Researchers copied the structures to create a combination of foam and textile. The result of this project was a prototype of safety equipment that is 20% lighter, much stronger and more stable than the materials currently used.

We are convinced that you should only eat a product if the products are of the best quality. From the beginning of September, we have a direct line of communication with our partners to ensure that the quality and taste meet our needs. As soon as our partner thinks the Pomelos have the right taste, they send us small quantities and we test them here ourselves. As soon as the quality and taste meet our expectations, we start importing on a larger scale.

What can you expect
The future requires a more sustainable product and that is a point of focus together with our partners. Together we have monitored and reduced the use of plastic throughout the chain. We are looking for the balance between as little plastic as possible and the best quality pomelos in Europe.

There is also an increase in the number of varieties with an emphasis on the sweeter varieties. This has a lot of potential for pomelo growth.