Levarht's own consumer research shows that especially small (candy) tomatoes are interesting for this target group. After all, smaller households consist of consumers who eat out more often and skip traditional meals. But they are looking for healthy snacks and this product fits perfectly with that.
In response to consumer demand, we developed a pick&mix range with snack vegetables together with our customer. Consumers can fill a bucket with the desired vegetables in the amount they need. The results were very positive, sales of these vegetables increased and customer loyalty grew!