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BRINGING THE BEST TOGETHER
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Levarht works with you

The knowledge and experience we have built up in recent years provides us with a lot of insight. But this alone is not enough. Data plays a very important role in our knowledge of the market and the consumer. The combination of knowledge, experience and data ensures that Levarht can help your business further. We do this in many areas, our business cases give an idea of ​​the possibilities.

pick&mix concept responding to consumer demand

The challenge

Our Swedish customer (a full service supermarket) noticed that especially 1- and 2-person households bought less fruit and vegetables. Research showed that this was mainly due to the quantities that do not match the use and consumption of this customer group.

our solution

Levarht's own consumer research shows that especially small (candy) tomatoes are interesting for this target group. After all, smaller households consist of consumers who eat out more often and skip traditional meals. But they are looking for healthy snacks and this product fits perfectly with that.

Result

In response to consumer demand, we developed a pick&mix range with snack vegetables together with our customer. Consumers can fill a bucket with the desired vegetables in the amount they need. The results were very positive, sales of these vegetables increased and customer loyalty grew!

shopper inspiration English consumers inspire with eggplant and tomato

The challenge

Our customer, a full-service retailer in the United Kingdom, was facing a problem with vegetable stock: the sales figures for eggplants were lagging. And that while the category is growing.

our solution

In an initiative to boost sales, we worked together with an A-brand in mozzarella. The aim was to inspire consumers to make delicious dishes with eggplant. A chef created several recipes, which we shared via social media and a magazine. Tastings were also held in the stores to introduce consumers to the versatility of the eggplant.

Result

The campaign had a positive effect on both online (+45%) and in-store purchases (+19%). The campaign also attracted new customers and increased eggplant sales by as much as 10%. The best result is that we gained quite a few eggplant fans!

just as good rescue mission for the crooked cucumber

The challenge

EU trade standards and retailer quality requirements ensure that fruit and vegetables with a different appearance (less attractive, discolouration or damage) do not win the beauty contest and therefore do not end up on the consumer's plate. Sin! We approached a Dutch discount chain to offer less visually appealing products to shoppers.

our initiative

A product selection was made with a team of product specialists, growers and production managers and presented to our customer. All products that taste just as good, but look a bit different.

Final result

By offering crooked cucumbers to the shopping public in collaboration with the retailer, we have ensured that more than 280,000 kg of delicious cucumbers have ended up in homes.

paper packagingto reduce the use of plastic

The challenge

The UN Sustainable Development Goals, drawn up in 2015, have placed the reduction of the use of plastic high on the list of priorities for retailers. Collaboration is the keyword here. We proactively devise various concrete sustainable solutions together with retailers. Our sustainability manager collects and develops the most sustainable solutions that are of interest to our customers.

our initiative

Sustainability is high on the agenda at Levarht and we therefore proactively present various initiatives. We have replaced all plastic avocado packaging with FSC certified cardboard packaging. Interesting for both the retailer and the consumer, because the actual reduction in the use of plastic is stated on the packaging.

Final result

In this case, it is mainly about reducing plastic packaging and reducing food waste. Plastic use has fallen by no less than 80% and our avocados are still protected in the best possible way!

Find out more Our marketing department will happily help you

marketing@levarht.com